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Author Question: A brand name that has been given legal protection is known as a: a. patent. b. copyright. c. ... (Read 36 times)

jerry coleman

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on: Jun 28, 2018
A brand name that has been given legal protection is known as a:
 a. patent.
 b. copyright.
 c. trademark.
 d. royalty.

Question 2

A marketer conducted a test-market for a new product and attained a 4 market share in the test city. As a result, the company projected that the product's market share will be 4 after launching the product nationally. Which method is the marketer using to project test-market results?
 a. Ratio of test product sales to total company sales.
 b. Straight trend projection.
 c. Market penetration x repeat-purchase rate.
 d. National estimation method.


ecox1012

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


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jerry coleman

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Reply #2 on: Jun 28, 2018
Thank you


ecox1012

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Reply #3 on: Jun 28, 2018
No problemo


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