The statement Visine gets the red out is an example of a:
a. brand positioning statement.
b. targeting strategy.
c. brand objective.
d. program evaluation.
Question 2
Snapple, Gwine-2, and DropSweet are different brands of juices and beverages by DJ Beverages. The branding strategy for these products is called ________ branding.
a. private
b. family
c. generic
d. individual