Kellogg is conducting a test market in five cities. In each city, ...

[krzymel]

Kellogg is conducting a test market in five cities. In each city, a different brand name, price, and promotion strategy is used and sales will be measured as the dependent variable. What type of experiment does this represent?
 a. laboratory experiment
 b. real-time experiment
 c. field experiment
 d. multiple experiment

Question 2

Chevron has produced a variety of recent advertisements that discuss its support for small business development, economic growth, and renewable energy sources called the We Agree campaign. This is most likely an example of:
 a. Corporate image advertising.
 b. Advocacy advertising.
 c. Green marketing.
 d. Cause-related marketing.

[cici]

Answer to Question 1

c

Answer to Question 2

a

[krzymel]

Thanks for the timely response, appreciate it

[raili21]

TYSM