Author Question: Kellogg is conducting a test market in five cities. In each city, a different brand name, price, and ... (Read 35 times)

krzymel · **on:** Jun 28, 2018

Kellogg is conducting a test market in five cities. In each city, a different brand name, price, and promotion strategy is used and sales will be measured as the dependent variable. What type of experiment does this represent?
a. laboratory experiment
b. real-time experiment
c. field experiment
d. multiple experiment

Question 2

Chevron has produced a variety of recent advertisements that discuss its support for small business development, economic growth, and renewable energy sources called the We Agree campaign. This is most likely an example of:
a. Corporate image advertising.
b. Advocacy advertising.
c. Green marketing.
d. Cause-related marketing.