« previous next »

Author Question: When General Mills conducts a test market to determine the appropriate price for a new brand of ... (Read 41 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When General Mills conducts a test market to determine the appropriate price for a new brand of breakfast cereal, this is an example of:
 a. basic marketing research.
 b. applied marketing research.
 c. non-scientific marketing research.
 d. specific marketing research.

Question 2

Marketing research is relevant to which aspect of the marketing mix?
 a. product
 b. price
 c. promotion
 d. all of these choices


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Approach used to determine the evolutionary relationships among many animal species using molecular Approach used to determine the evolutionary relationships among many animal species using molecular
General structure of a virus. General structure of a virus.
Calculation of body mass index. To determine your BMI, find the value for your height on the left ... Calculation of body mass index. To determine your BMI, find the value for your height on the left ...
How to determine an exponential relation from a table of values How to determine an exponential relation from a table of values
Sketch the graph using the tables providing. Determine if each function is continuous or ... Sketch the graph using the tables providing. Determine if each function is continuous or ...
Mendel’s test cross to verify independent assortment Mendel’s test cross to verify independent assortment
Video: Kidney Stones

For a complete list of videos, visit our video library