« previous next »

Author Question: When General Mills conducts a test market to determine the appropriate price for a new brand of ... (Read 97 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When General Mills conducts a test market to determine the appropriate price for a new brand of breakfast cereal, this is an example of:
 a. basic marketing research.
 b. applied marketing research.
 c. non-scientific marketing research.
 d. specific marketing research.

Question 2

Marketing research is relevant to which aspect of the marketing mix?
 a. product
 b. price
 c. promotion
 d. all of these choices


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

General Andrew Jackson, on the horse, exhorts his men to throw back the advancing British; they succ General Andrew Jackson, on the horse, exhorts his men to throw back the advancing British; they succ
Stages of General Anesthesia Stages of General Anesthesia
Voltmeter hookup to test the voltage drop of the charging circuit. Voltmeter hookup to test the voltage drop of the charging circuit.
Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ... Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ...
The price of rice in a small country is currently $6 per pound. In order to help low-income ... The price of rice in a small country is currently $6 per pound. In order to help low-income ...
Video: Embryonic development - Weeks 5 to 8

For a complete list of videos, visit our video library