« previous next »

Author Question: When General Mills conducts a test market to determine the appropriate price for a new brand of ... (Read 93 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When General Mills conducts a test market to determine the appropriate price for a new brand of breakfast cereal, this is an example of:
 a. basic marketing research.
 b. applied marketing research.
 c. non-scientific marketing research.
 d. specific marketing research.

Question 2

Marketing research is relevant to which aspect of the marketing mix?
 a. product
 b. price
 c. promotion
 d. all of these choices


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Weber Test Weber Test
Body Part, Method of Examination, and Equipment Used During the General Physical Examination Body Part, Method of Examination, and Equipment Used During the General Physical Examination
On some engines, it is necessary to watch the direction the rotor is pointing to help determine how ... On some engines, it is necessary to watch the direction the rotor is pointing to help determine how ...
Positive ring precipitin test. Positive ring precipitin test.
Price of Computers, 1982–2010 Price of Computers, 1982–2010
Rinne test. Bone conduction Rinne test. Bone conduction
Video: Gas exchange - driving force

For a complete list of videos, visit our video library