Author Question: Company ABC has a mature brand in a stable market, so managers maintain business as usualsame price, ... (Read 55 times)

javeds · **on:** Jun 28, 2018

Company ABC has a mature brand in a stable market, so managers maintain business as usualsame price, same marketing support, etc. What strategy are they using?
a. doing nothing
b. doing nothing differently
c. doing something different
d. doing everything differently

Question 2

Logistic regression models can be compared with respect to their predictive power by taking the difference of their respective -2LLs.

Indicate whether the statement is true or false