Author Question: All of the following statements concerning differentiated marketing are correct except: a. ... (Read 103 times)

neverstopbelieb

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All of the following statements concerning differentiated marketing are correct except:
 a. homogeneous products never need differentiated marketing.
 b. most companies practice some form of differentiated marketing.
 c. competitive pressures sometimes drive a company from undifferentiated toward differentiated marketing.
 d. a company can sometimes market the same product to different segments just by changing the promotional strategy.

Question 2

Which device controls the amount of time a subject is exposed to a visual image?
 a. tachistoscope
 b. eye-tracking monitor
 c. pupilometer
 d. psychogalvanometer



mohan

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Answer to Question 1

a

Answer to Question 2

a



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