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Author Question: A noninteractive survey approach is one in which respondents give answers to static questions. ... (Read 84 times)

cookcarl

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on: Jun 28, 2018
A noninteractive survey approach is one in which respondents give answers to static questions.
 
 Indicate whether the statement is true or false

Question 2

______________ is used to compare the relative efficiency of two media choices within a media class or between media classes.
 a. Cost per rating point
 b. Cost per thousand
 c. Share of voice
 d. Cost per thousand target market


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apple

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

b


cookcarl

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

isabelt_18

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Reply 3 on: Yesterday
Gracias!

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