A noninteractive survey approach is one in which respondents give ...

[cookcarl]

A noninteractive survey approach is one in which respondents give answers to static questions.
 
 Indicate whether the statement is true or false

Question 2

______________ is used to compare the relative efficiency of two media choices within a media class or between media classes.
 a. Cost per rating point
 b. Cost per thousand
 c. Share of voice
 d. Cost per thousand target market

[apple]

Answer to Question 1

true

Answer to Question 2

b

[cookcarl]

Thanks for the timely response, appreciate it

[matt95]

Wow, this really help