Author Question: A job that involves decisions on customer service, package design, brand names, and warranties is ... (Read 52 times)

Engineer

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A job that involves decisions on customer service, package design, brand names, and warranties is under which area of the marketing strategy?
 a. Target market development
 b. Retailing and distribution strategy
 c. Resource valuation and pricing
 d. Product strategy

Question 2

Which of the following is a method of collecting primary data based on communication (questions and answers) with a representative sample of respondents?
 a. census
 b. survey
 c. inquiry
 d. experiment



cat123

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Answer to Question 1

d

Answer to Question 2

b



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