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Author Question: A job that involves decisions on customer service, package design, brand names, and warranties is ... (Read 56 times)

Engineer

  • Hero Member
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  • Posts: 527
on: Jun 28, 2018
A job that involves decisions on customer service, package design, brand names, and warranties is under which area of the marketing strategy?
 a. Target market development
 b. Retailing and distribution strategy
 c. Resource valuation and pricing
 d. Product strategy

Question 2

Which of the following is a method of collecting primary data based on communication (questions and answers) with a representative sample of respondents?
 a. census
 b. survey
 c. inquiry
 d. experiment


cat123

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

b


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