« previous next »

Author Question: Which of the following is not an advertising objective that reflects actual behavior of consumers? ... (Read 22 times)

ec501234

  • Hero Member
  • *****
  • Posts: 573
on: Jun 28, 2018
Which of the following is not an advertising objective that reflects actual behavior of consumers?
 a. Trial usage
 b. Repeat purchase
 c. Brand switching
 d. Purchase intent

Question 2

Brad is writing an outline for a focus group interview. He is including introductory comments that will inform the group about the purpose, rules to follow, and then some topics and questions to be addressed in the group session. Brad is writing a(n):
 a. field note.
 b. interview template.
 c. research proposal.
 d. discussion guide.


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Grieving behavior can have common expressions in different cultures. Grieving behavior can have common expressions in different cultures.
Farmers’ markets provide fresh, local produce to consumers Farmers’ markets provide fresh, local produce to consumers
Predicted versus Actual GDP per Worker Predicted versus Actual GDP per Worker
Denney's model ON actual level of performance on exercised and unexercised abilities Denney's model ON actual level of performance on exercised and unexercised abilities
Models for Genetic Analysis of Behavior Models for Genetic Analysis of Behavior
Mutations in the MAOA gene cosegregate with aggressive behavior Mutations in the MAOA gene cosegregate with aggressive behavior
Video: Genetic terms Animation

For a complete list of videos, visit our video library