« previous next »

Author Question: Which of the following is not an advertising objective that reflects actual behavior of consumers? ... (Read 72 times)

ec501234

  • Hero Member
  • *****
  • Posts: 573
on: Jun 28, 2018
Which of the following is not an advertising objective that reflects actual behavior of consumers?
 a. Trial usage
 b. Repeat purchase
 c. Brand switching
 d. Purchase intent

Question 2

Brad is writing an outline for a focus group interview. He is including introductory comments that will inform the group about the purpose, rules to follow, and then some topics and questions to be addressed in the group session. Brad is writing a(n):
 a. field note.
 b. interview template.
 c. research proposal.
 d. discussion guide.


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Drugs and Human Behavior Drugs and Human Behavior
This slave burial service, painted by John Antrobus in 1860, reflects an inversion of power relation This slave burial service, painted by John Antrobus in 1860, reflects an inversion of power relation
Your Appearance Reflects Your Professionalism. Your Appearance Reflects Your Professionalism.
The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
Studying the genetic roots of mating and bonding behavior Studying the genetic roots of mating and bonding behavior
Video: Male Reproductive System - Testosterone

For a complete list of videos, visit our video library