Diffusion
a. reflects the behavior of groups of consumers within the market.
b. assesses the attitudes of individual consumers within the market.
c. is almost always inward.
d. assesses the behavior of individual consumers within the market.
e. is adoption by heavy users of a new product.
Question 2
Which of the following is NOT a common activity of a marketing research department?
a. Measuring market potential.
b. Location analyses.
c. Creating new advertising.
d. Sales analyses.
e. Studying the competition's advertising.
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