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Author Question: Some groups of consumers like low sugar cakes and other groups of consumers like rich, decadent ... (Read 96 times)

jparksx

  • Hero Member
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  • Posts: 570
on: Jun 28, 2018
Some groups of consumers like low sugar cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to
 a. create new needs.
  b. create new beliefs.
  c. heighten emotional awareness.
  d. segment the market.
  e. stimulate cognitions.

Question 2

Which of the following is NOT a common marketing research job title?
 a. Interviewer
  b. Senior Analyst
  c. Market Research Director
  d. Clerical Supervisor
  e. Computer Operator


jessofishing

  • Sr. Member
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  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


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