Some groups of consumers like low sugar cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to
a. create new needs.
b. create new beliefs.
c. heighten emotional awareness.
d. segment the market.
e. stimulate cognitions.
Question 2
Which of the following is NOT a common marketing research job title?
a. Interviewer
b. Senior Analyst
c. Market Research Director
d. Clerical Supervisor
e. Computer Operator
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