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Author Question: Which of the following is not an advertising objective that reflects actual behavior of consumers? ... (Read 19 times)

ec501234

  • Hero Member
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  • Posts: 573
on: Jun 28, 2018
Which of the following is not an advertising objective that reflects actual behavior of consumers?
 a. Trial usage
 b. Repeat purchase
 c. Brand switching
 d. Purchase intent

Question 2

Brad is writing an outline for a focus group interview. He is including introductory comments that will inform the group about the purpose, rules to follow, and then some topics and questions to be addressed in the group session. Brad is writing a(n):
 a. field note.
 b. interview template.
 c. research proposal.
 d. discussion guide.


sierramartinez

  • Sr. Member
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  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


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