Objectives contained within the advertising plan must possess a ...

[kshipps]

Objectives contained within the advertising plan must possess a quantitative benchmark, measurement methods and criteria for success, and a time frame over which they will be measured.
 
 Indicate whether the statement is true or false

Question 2

Observation plays a key role in which qualitative research orientation?
 a. experimentation
 b. phenomenology
 c. projective analysis
 d. ethnography

[carlsona147]

Answer to Question 1

true

Answer to Question 2

d

[kshipps]

YES! Correct, THANKS for helping me on my review

[tuate]

Thanks for the timely response, appreciate it