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Author Question: Objectives contained within the advertising plan must possess a quantitative benchmark, measurement ... (Read 115 times)

kshipps

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on: Jun 28, 2018
Objectives contained within the advertising plan must possess a quantitative benchmark, measurement methods and criteria for success, and a time frame over which they will be measured.
 
 Indicate whether the statement is true or false

Question 2

Observation plays a key role in which qualitative research orientation?
 a. experimentation
 b. phenomenology
 c. projective analysis
 d. ethnography


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carlsona147

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

d


kshipps

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

cassie_ragen

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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