When prioritizing target segments, a marketer is trying to assess ...

[yoroshambo]

When prioritizing target segments, a marketer is trying to assess whether it has the particular expertise (and budget) that would allow it to serve a segment more effectively than another company. It is currently using the ______________ as a selection criterion.
 a. growth potential
 b. competitive field
 c. ability to provide customer wants
 d. current size of the market

Question 2

A focus group interview allows closer scrutiny in several ways.
 
 Indicate whether the statement is true or false

[SomethingSomething]

Answer to Question 1

b

Answer to Question 2

true

[yoroshambo]

Thanks for the timely response, appreciate it

[daiying98]

Excellent