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Author Question: Knowing the target market's evaluation of price allows the marketer to know how much emphasis to ... (Read 118 times)

geoffrey

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on: Jun 29, 2018
Knowing the target market's evaluation of price allows the marketer to know how much emphasis to place on price and how to price a product relative to competition.
 
 Indicate whether the statement is true or false

Question 2

The role played by attitudes toward price in the overall evaluation of the marketing mix is a minor concern in identifying the target market.
 
 Indicate whether the statement is true or false


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frejo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


geoffrey

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Reply #2 on: Jun 29, 2018
Correct answers!


frejo

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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