This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When prioritizing target segments, a marketer is trying to assess whether it has the particular ... (Read 13 times)

yoroshambo

  • Hero Member
  • *****
  • Posts: 566
on: Jun 28, 2018
When prioritizing target segments, a marketer is trying to assess whether it has the particular expertise (and budget) that would allow it to serve a segment more effectively than another company. It is currently using the ______________ as a selection criterion.
 a. growth potential
 b. competitive field
 c. ability to provide customer wants
 d. current size of the market

Question 2

A focus group interview allows closer scrutiny in several ways.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

SomethingSomething

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

true


yoroshambo

  • Member
  • Posts: 566
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

emsimon14

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

The anterior pituitary is sometimes called the master gland because it secretes many hormones that r The anterior pituitary is sometimes called the master gland because it secretes many hormones that r
Tooth development and eruption are commonly used to assess age in the subadult skeleton. Deciduous ( Tooth development and eruption are commonly used to assess age in the subadult skeleton. Deciduous (
Anterior pituitary and its target organs. Anterior pituitary and its target organs.
Interaction between a CD8+ T cell and its target. Interaction between a CD8+ T cell and its target.
Basic principle of target-probe hybridization in microarray chips. Basic principle of target-probe hybridization in microarray chips.
Cranial nerves and their target regions Cranial nerves and their target regions
Video: Functional zones in a mitochondrion

For a complete list of videos, visit our video library