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Author Question: When Juan is ensuring that the empirical findings from a marketing research study he conducted in ... (Read 138 times)

fnuegbu

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on: Jun 28, 2018
When Juan is ensuring that the empirical findings from a marketing research study he conducted in Mexico are valid in the United States, this is called:
 a. cross-empiricalization.
 b. back translation.
 c. cultural cross-validation.
 d. test-retest reliability.

Question 2

All of the following impact the need for marketing research EXCEPT:
 a. time constraints.
 b. availability of data.
 c. nature of the decision to be made.
 d. skill of the researcher.


zacnyjessica

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

d


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fnuegbu

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Reply #2 on: Jun 28, 2018
Thank you :)


zacnyjessica

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Reply #3 on: Jun 28, 2018
Happy to help you


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