« previous next »

Author Question: When Juan is ensuring that the empirical findings from a marketing research study he conducted in ... (Read 36 times)

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
When Juan is ensuring that the empirical findings from a marketing research study he conducted in Mexico are valid in the United States, this is called:
 a. cross-empiricalization.
 b. back translation.
 c. cultural cross-validation.
 d. test-retest reliability.

Question 2

All of the following impact the need for marketing research EXCEPT:
 a. time constraints.
 b. availability of data.
 c. nature of the decision to be made.
 d. skill of the researcher.


zacnyjessica

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
Reply #2 on: Jun 28, 2018
Thank you :)


zacnyjessica

  • Sr. Member
  • ****
  • Posts: 345
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Some organisms used as models in genetic research Some organisms used as models in genetic research
Researchers and Research Spending, 2009 Researchers and Research Spending, 2009
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Scientists do research in the laboratory and in the field Scientists do research in the laboratory and in the field
Research Methods Research Methods
Manhattan plots resulting from a genome-wide association study of seven common human disease Manhattan plots resulting from a genome-wide association study of seven common human disease
Video: How to make cDNA Animation

For a complete list of videos, visit our video library