« previous next »

Author Question: When General Mills conducts a test market to determine the appropriate price for a new brand of ... (Read 107 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When General Mills conducts a test market to determine the appropriate price for a new brand of breakfast cereal, this is an example of:
 a. basic marketing research.
 b. applied marketing research.
 c. non-scientific marketing research.
 d. specific marketing research.

Question 2

Marketing research is relevant to which aspect of the marketing mix?
 a. product
 b. price
 c. promotion
 d. all of these choices


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Obturator Muscle Test Obturator Muscle Test
Digital rectal exam (DRE). The physician’s index finger is inserted into the rectum and pressed agai Digital rectal exam (DRE). The physician’s index finger is inserted into the rectum and pressed agai
On some engines, it is necessary to watch the direction the rotor is pointing to help determine how ... On some engines, it is necessary to watch the direction the rotor is pointing to help determine how ...
A latex agglutination test for rheumatoid factor. A positive control at 1. A negative control at 2. ... A latex agglutination test for rheumatoid factor. A positive control at 1. A negative control at 2. ...
Pathways of nitrogen metabolism (purple) in the general pattern of intermediary metabolism Pathways of nitrogen metabolism (purple) in the general pattern of intermediary metabolism
Mutagenicity of aflatoxin B1 determined by the Ames test Mutagenicity of aflatoxin B1 determined by the Ames test
Video: The primary factors that affect circulation - MABP, CO and SVR

For a complete list of videos, visit our video library