Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?
a. conversion transaction rate (CTR)
b. page views
c. cost per click (CPC)
d. click-through rate (CTR)
Question 2
When Walgreen's uses cables across the road as traffic counters to determine the density of traffic near a possible retail store location, what type of observation is being used?
a. contrived observation
b. mechanical observation
c. human observation
d. content analysis
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