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Author Question: Which measure represents the percentage of people who are exposed to an Internet advertisement and ... (Read 41 times)

ereecah

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on: Jun 28, 2018
Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?
 a. conversion transaction rate (CTR)
  b. page views
  c. cost per click (CPC)
  d. click-through rate (CTR)

Question 2

When Walgreen's uses cables across the road as traffic counters to determine the density of traffic near a possible retail store location, what type of observation is being used?
 a. contrived observation
  b. mechanical observation
  c. human observation
  d. content analysis


Amiracle

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

B


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ereecah

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Reply #2 on: Jun 28, 2018
Thank you :)


Amiracle

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Reply #3 on: Jun 28, 2018
Happy to help you


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