Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?
a. conversion transaction rate (CTR)
b. page views
c. cost per click (CPC)
d. click-through rate (CTR)
Question 2
When Walgreen's uses cables across the road as traffic counters to determine the density of traffic near a possible retail store location, what type of observation is being used?
a. contrived observation
b. mechanical observation
c. human observation
d. content analysis
Soil profile exposed in a boreal forest site, showing LFH, A, B, and C horizons.
Why people don't stop smoking
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
What emotions are these people expressing? Are these emotions global? Is their way of expressing ...
Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS)
People with binge eating disorder often eat in secret