« previous next »

Author Question: Which measure represents the percentage of people who are exposed to an Internet advertisement and ... (Read 101 times)

ereecah

  • Hero Member
  • *****
  • Posts: 530
on: Jun 28, 2018
Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?
 a. conversion transaction rate (CTR)
  b. page views
  c. cost per click (CPC)
  d. click-through rate (CTR)

Question 2

When Walgreen's uses cables across the road as traffic counters to determine the density of traffic near a possible retail store location, what type of observation is being used?
 a. contrived observation
  b. mechanical observation
  c. human observation
  d. content analysis


Amiracle

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

ereecah

  • Hero Member
  • *****
  • Posts: 530
Reply #2 on: Jun 28, 2018
Thank you :)


Amiracle

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

world percentage of religion world percentage of religion
Holland’s six basic types of people based on vocational interests (attitudes, abilities, and ... Holland’s six basic types of people based on vocational interests (attitudes, abilities, and ...
Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS) Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS)
In old age, as in all other stages of the life course, people find life more pleasant if they have ... In old age, as in all other stages of the life course, people find life more pleasant if they have ...
The social movement that centers on the environment has become global. In all nations, people are ... The social movement that centers on the environment has become global. In all nations, people are ...
American people aren't the only ones getting bigger—American pets are also putting on pounds American people aren't the only ones getting bigger—American pets are also putting on pounds
Video: Heart sounds

For a complete list of videos, visit our video library