Scanner data can be used to monitor supermarket sales in response ...

[RODY.ELKHALIL]

Scanner data can be used to monitor supermarket sales in response to a local newspaper ad promotion.
 
 Indicate whether the statement is true or false

Question 2

The most refined measure of Web site traffic is click-through rate (CTR).
 
 Indicate whether the statement is true or false

[ricroger]

Answer to Question 1

T

Answer to Question 2

F
A more refined count is the number of unique visitors to a Web site, which counts the initial access to the site but not multiple hits on the site by the same visitor during the same day or week.

[RODY.ELKHALIL]

Excellent

[momolu]

Thanks for the timely response, appreciate it