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Author Question: The practice of using databases to promote one-to-one relationships with customers and create ... (Read 30 times)

kamilo84

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  • Posts: 495
on: Jun 28, 2018
The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called ____.
 a. zoned marketing
  b. target marketing
  c. database marketing
  d. electronic marketing

Question 2

A credit card company uses information about each customer's age, gender, income, and past credit history to find patterns that make customers a poor credit risk. This company is using ____.
 a. single-source data
  b. data transformation
  c. customer discovery
  d. index of customer saturation


todom5090

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  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

C


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