Author Question: The practice of using databases to promote one-to-one relationships with customers and create ... (Read 72 times)

kamilo84

  • Sr. Member
  • ****
  • Posts: 495
The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called ____.
 a. zoned marketing
  b. target marketing
  c. database marketing
  d. electronic marketing

Question 2

A credit card company uses information about each customer's age, gender, income, and past credit history to find patterns that make customers a poor credit risk. This company is using ____.
 a. single-source data
  b. data transformation
  c. customer discovery
  d. index of customer saturation



todom5090

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

C

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

For a complete list of videos, visit our video library