The essence of demand management is to estimate and manage ...

[rayancarla1]

The essence of demand management is to estimate and manage ___________ and use this information to make operating decisions.
 a. channel orders
  b. vendors and suppliers
  c. customer demand
  d. SO&P processes

Question 2

Data purchased from a company such as NPD Group, Inc on the consumption of frozen pizza in the U.S. is most likely going to be used for ____.
 a. model building
  b. database marketing
  c. data mining
  d. fact-finding

[Joy Chen]

Answer to Question 1

c

Answer to Question 2

D