Author Question: Marketing research directors typically ____. a. spend more time in meetings and managing than ... (Read 93 times)

fox · **on:** Jun 28, 2018

Marketing research directors typically ____.
a. spend more time in meetings and managing than actually conducting research
b. find that companies place great importance on marketing research
c. have extensive opportunities to engage in research themselves
d. can expect average salaries of over 250,000 a year

Question 2

In order to truly know its customers, a company should strive to obtain fresh, primary data on which of the following groups of customers?
a. current, past, and potential customers
b. past, potential, and competitors' customers
c. current, past, potential, and competitors' customers
d. current and potential customers