Explain the General Electric ...

[Lisaclaire]

Explain the General Electric model.

Question 2

All of the following are examples of dependence methods of analysis EXCEPT ____.
 a. multiple regression analysis
  b. multiple discriminant analysis
  c. cluster analysis
  d. multivariate analysis of variance

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Answer to Question 1

In the General Electric model, two dimensions are measured. They are market attractiveness and business strength. Sub-ratings may also exist within these, such as sales volume, market growth rate, and competitive intensity (for market attractiveness), and market share, brand strength, and unit costs (for business strength.) Each of these also has a weight, which is multiplied by the rating to get a value, which helps us see where our strengths and weaknesses are. This strategic tool forces the marketing manager to make explicit some judgments about the performance of the brand or company as well as the assumptions that the company operates under with respect to expected performance.

Answer to Question 2

C

[Lisaclaire]

Excellent

[AmberC1996]

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