Asking consumers what they think about a possible brand name for ...

[ssal]

Asking consumers what they think about a possible brand name for a new product is an example of which type of research?
 a. product research
  b. promotion research
  c. product testing
  d. concept testing

Question 2

Exploratory studies are used to obtain large-scale statistics.
 a. True
  b. False
 Indicate whether the statement is true or false

[blakcmamba]

Answer to Question 1

A

Answer to Question 2

False