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Author Question: Asking consumers what they think about a possible brand name for a new product is an example of ... (Read 162 times)

ssal

  • Hero Member
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  • Posts: 572
on: Jun 28, 2018
Asking consumers what they think about a possible brand name for a new product is an example of which type of research?
 a. product research
  b. promotion research
  c. product testing
  d. concept testing

Question 2

Exploratory studies are used to obtain large-scale statistics.
 a. True
  b. False
 Indicate whether the statement is true or false


blakcmamba

  • Sr. Member
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  • Posts: 335
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

False


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