Product reviews: a. tend to be negative toward the brand. b. are ...

[newyorker26]

Product reviews:
 a. tend to be negative toward the brand.
  b. are used and trusted by consumers.
  c. do not have an impact on consumer purchases.
  d. should be written by plants whenever possible to minimize risk.

Question 2

Select a major employer in your area. Describe a cause-related marketing project for this firm.

[missalyssa26]

Answer to Question 1

b

Answer to Question 2

While students' responses to this question will vary, they should at least demonstrate an understanding of cause-related marketing (CRM). CRM entails alliances that companies form with nonprofit organizations to promote their mutual interests. The most common form of CRM arrangement involves a company contributing to a designated cause every time the customer undertakes some action that supports the company and its brands. The company's contribution is contingent on the customer performing a behavior (i.e., buying a product or redeeming a coupon) that benefits the firm.