Author Question: Consumers tend to like a brand or product when there is a close match between their emotional ... (Read 36 times)

Frost2351 · **on:** Jun 29, 2018

Consumers tend to like a brand or product when there is a close match between their emotional receptivity and the emotional intensity expressed in an ad or by a salesperson.

Indicate whether the statement is true or false

Question 2

In international logistics, what is the first phase of the timely movement of raw materials, parts, and supplies into and through the firm that is of major logistical importance?
a. Redirecting
b. Physical distribution
c. Freeport induction
d. Materials management