Author Question: An important aspect of the marketing concept is a(n) ____. a. single-functional perspective b. ... (Read 120 times)

tiara099 · **on:** Jun 28, 2018

An important aspect of the marketing concept is a(n) ____.
a. single-functional perspective
b. emphasis on short-term profitability
c. consumer orientation
d. producer chain

Question 2

Describe what a CRM program is and the types of information used.

underwood14 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

C

Answer to Question 2

A CRM program is used to learn about customers. It is used to find out which customers are loyal. Originally, CRM systems collected primitive customer information like customer identification and contact information. They also collected RFM data. The CRM system has been expanded so that companies can provide specific offerings through cross-selling efforts.