The SSE is the total sum of observed values' deviations from the ...

[kwoodring]

The SSE is the total sum of observed values' deviations from the overall or grand mean.
 
 Indicate whether the statement is true or false

Question 2

What are the questions that arise during the marketing exchange? Make sure to give examples from each side of the exchange.

[lolol]

Answer to Question 1

F
The SSE is the variability that we observe within each group.

Answer to Question 2

Customer side
What is it that customers want? Some customers seek low prices and some will seek premium quality. What are specific attributes that the customer seeks? What are the needs and wants of the customer?
Some examples: Customers seeking a high-end computer that is very reliable might desire a Mac notebook, while a customer who is more price conscious might be satisfied with a low-cost desktop.
Company side
What is it that the company is well suited to offer to its customers? What will the company's value proposition be? It is most desirable if the market provision has a clear point of differentiation, because commodities cannot sustain as competitively advantageous. Examples are similar to the customer side. For example, an outdoors sports company might focus on providing high-end climbing and kayaking gear. Or perhaps its focus is on more entry-level or used items.