Author Question: The SST is computed by squaring the deviation of each observed value from the grand mean and summing ... (Read 61 times)

rmenurse · **on:** Jun 28, 2018

The SST is computed by squaring the deviation of each observed value from the grand mean and summing these values.

Indicate whether the statement is true or false

Question 2

Explain the marketing exchange.

ririgirl15 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

T

Answer to Question 2

We think of marketing as an exchange, so the company offers something (e.g., a hotel room), and the customer offers something in return (e.g., payment). Each partythe customer and companyseeks something of value, and each offers a trade. The company can make the package more attractive (e.g., concierge service, tickets to local events), and the customer can, too (e.g., by being more loyal, purchasing more often, generating positive buzz online). Of course, the company can also make the package less attractive, intentionally or not (e.g., downsizing employees so that customer service suffers), and so can customers (e.g., by being high maintenance and demanding customized attention from a system designed for high-volume, quick, and standardized service).