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Author Question: The SSB is calculated by multiplying the deviation of each group mean from the grand mean and ... (Read 158 times)

D2AR0N

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on: Jun 28, 2018
The SSB is calculated by multiplying the deviation of each group mean from the grand mean and dividing by the number of observations.
 
 Indicate whether the statement is true or false

Question 2

Which is more dominated by search and experience qualitiesgoods or services? Which is more dominated by experience and credence qualities? What are the marketing implications due to these differences?


tandmlomax84

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
The SSB is calculated by squaring the deviation of each group mean from the grand mean, multiplying by the number of items in the group, and then summing these scores.

Answer to Question 2

Goods are dominated by search and experience qualities, and services are mostly comprised of experience and credence qualities. There are multiple marketing implications caused by these differences. It is easier to price a good than a service (e.g., a pair of socks compared to consulting advice). Additionally, it is easier for customers to assess a goods purchase compared to a service purchase. This means marketers need to cue the client that the service is excellent.


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