This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing vice-president tells the marketing department to schedule a test market in Dallas ... (Read 84 times)

MGLQZ

  • Hero Member
  • *****
  • Posts: 579
on: Jun 28, 2018
A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is typical of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.
 a. judgment sample
  b. area sample
  c. cluster sample
  d. convenience sample

Question 2

The mass marketing approach is usually realistic.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kingdude89

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

False


MGLQZ

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 28, 2018
Thank you :)


kingdude89

  • Sr. Member
  • ****
  • Posts: 336
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Guinea pig being injected to test a chemical for its carcinogenic properties Guinea pig being injected to test a chemical for its carcinogenic properties
Simmon's Citrate Test Simmon's Citrate Test
Badly burned exhaust valve. A compression test could have detected a problem, and a cylinder ... Badly burned exhaust valve. A compression test could have detected a problem, and a cylinder ...
Reconstruction Drawing of Trajan's Market Reconstruction Drawing of Trajan's Market
Cylinder Leakage Test Cylinder Leakage Test
Testing coordination by using the finger-to-finger test Testing coordination by using the finger-to-finger test
Video: Dendrite Animation

For a complete list of videos, visit our video library