This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing vice-president tells the marketing department to schedule a test market in Dallas ... (Read 125 times)

MGLQZ

  • Hero Member
  • *****
  • Posts: 579
on: Jun 28, 2018
A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is typical of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.
 a. judgment sample
  b. area sample
  c. cluster sample
  d. convenience sample

Question 2

The mass marketing approach is usually realistic.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kingdude89

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

False


MGLQZ

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Jun 28, 2018
Thank you :)


kingdude89

  • Sr. Member
  • ****
  • Posts: 336
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

A test for iconic sensory memory A test for iconic sensory memory
Performing a Spirometry Test to Measure Forced Vital Capacity Performing a Spirometry Test to Measure Forced Vital Capacity
Using an ice bath to test the fuel temperature sensor. Using an ice bath to test the fuel temperature sensor.
Hydroelectric power: 2013 Global Market Hydroelectric power: 2013 Global Market
Markets and Institutions Market Story Problem Markets and Institutions Market Story Problem
Emerson’s Three-Point Test-Cross Analysis Emerson’s Three-Point Test-Cross Analysis
Video: Spermatogenesis Animation

For a complete list of videos, visit our video library