A company decides to send an Internet survey to all of its ...

[V@ndy87]

A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.
 a. cluster sample
  b. multistage area sample
  c. census
  d. sample

Question 2

Describe the three types of purchases in a B2C transaction.

[Anna]

Answer to Question 1

C

Answer to Question 2

A low customer involvement purchase in a B2C situation is called a convenience buy. This purchase typically has little forethought and is price sensitive.
A medium customer involvement purchase in a B2C situation is called a shopping buy. In this situation, the consumer puts more thought into the purchase and cares more about the product quality/features.
The last type of purchase has high customer involvement. This situation is called a specialty purchase. Purchases of this type require a great deal of research for the best brands, quality, and price. Marketers for this level try to convince the buyer that their brand is the best choice.

[V@ndy87]

Excellent

[helenmarkerine]

Thanks for the timely response, appreciate it