This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A company decides to send an Internet survey to all of its 127-member sales force to determine their ... (Read 179 times)

V@ndy87

  • Hero Member
  • *****
  • Posts: 571
on: Jun 28, 2018
A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.
 a. cluster sample
  b. multistage area sample
  c. census
  d. sample

Question 2

Describe the three types of purchases in a B2C transaction.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anna

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

A low customer involvement purchase in a B2C situation is called a convenience buy. This purchase typically has little forethought and is price sensitive.
A medium customer involvement purchase in a B2C situation is called a shopping buy. In this situation, the consumer puts more thought into the purchase and cares more about the product quality/features.
The last type of purchase has high customer involvement. This situation is called a specialty purchase. Purchases of this type require a great deal of research for the best brands, quality, and price. Marketers for this level try to convince the buyer that their brand is the best choice.


V@ndy87

  • Member
  • Posts: 571
Reply 2 on: Jun 28, 2018
:D TYSM

Perkypinki

  • Member
  • Posts: 339
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Approach used to determine the evolutionary relationships among many animal species using molecular Approach used to determine the evolutionary relationships among many animal species using molecular
The general survey includes assessing every patient for signs of distress. The general survey includes assessing every patient for signs of distress.
Despite the traditional focus on males, females actively choose mates and are the driving force in t Despite the traditional focus on males, females actively choose mates and are the driving force in t
Piaget was one of the first to go beyond observable behavior in an attempt to determine how infants ... Piaget was one of the first to go beyond observable behavior in an attempt to determine how infants ...
The proportion of adults 55 to 64 in the labor force in Germany, Italy, and France is low and has ... The proportion of adults 55 to 64 in the labor force in Germany, Italy, and France is low and has ...
Algebraically determine the general solution, in degrees, of the equation below. Algebraically determine the general solution, in degrees, of the equation below.
Video: Hierarchical Sequencing Method - Sequence Tagged Sites

For a complete list of videos, visit our video library