Author Question: A question covering several issues at once is referred to as a leading question. Indicate whether ... (Read 74 times)

a0266361136 · **on:** Jun 28, 2018

A question covering several issues at once is referred to as a leading question.

Indicate whether the statement is true or false

Question 2

Describe how the 5Cs, STP, and the 4Ps fit together to develop a marketing plan.

shewald78 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
A double-barreled question is a question covering several issues at once.

Answer to Question 2

To elaborate on marketing strategy and develop a particular marketing plan, start with a situation analysis, and sketch answers to the questions proposed by the 5Cs: customers, company, context, collaborators, and competitors. With that background analysis, proceed to strategic marketing planning via STP: segmentation, targeting, and positioning. Similarly, marketing tactics to execute the intended positioning derive from a customer focus: product, price, place, and promotion.