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Author Question: A question covering several issues at once is referred to as a leading question. Indicate whether ... (Read 70 times)

a0266361136

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on: Jun 28, 2018
A question covering several issues at once is referred to as a leading question.
 
 Indicate whether the statement is true or false

Question 2

Describe how the 5Cs, STP, and the 4Ps fit together to develop a marketing plan.


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shewald78

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
A double-barreled question is a question covering several issues at once.

Answer to Question 2

To elaborate on marketing strategy and develop a particular marketing plan, start with a situation analysis, and sketch answers to the questions proposed by the 5Cs: customers, company, context, collaborators, and competitors. With that background analysis, proceed to strategic marketing planning via STP: segmentation, targeting, and positioning. Similarly, marketing tactics to execute the intended positioning derive from a customer focus: product, price, place, and promotion.


a0266361136

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Reply 2 on: Jun 28, 2018
Excellent

kswal303

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Reply 3 on: Yesterday
Gracias!

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