A question covering several issues at once is referred to as a ...

[a0266361136]

A question covering several issues at once is referred to as a leading question.
 
 Indicate whether the statement is true or false

Question 2

Describe how the 5Cs, STP, and the 4Ps fit together to develop a marketing plan.

[shewald78]

Answer to Question 1

F
A double-barreled question is a question covering several issues at once.

Answer to Question 2

To elaborate on marketing strategy and develop a particular marketing plan, start with a situation analysis, and sketch answers to the questions proposed by the 5Cs: customers, company, context, collaborators, and competitors. With that background analysis, proceed to strategic marketing planning via STP: segmentation, targeting, and positioning. Similarly, marketing tactics to execute the intended positioning derive from a customer focus: product, price, place, and promotion.

[a0266361136]

Excellent

[sarah_brady415]

TYSM