If you ask the average person, What is marketing?, one of the things you might hear is
a. Marketing is sales and advertising.
b. Marketing is fun.
c. Marketing is the backbone of all business.
d. Marketing is not profitable.
Question 2
The logistics/supply chain network transformation team
a. must be aware of the firm's overall business and corporate strategies and the supply chain in which it participates.
b. will not consider the potential involvement of third-party logistics suppliers as part of their responsibilities.
c. includes workers from divisional levels only.
d. should not include outside consultants.
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