Author Question: For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of ... (Read 173 times)

crobinson2013 · **on:** Jun 28, 2018

For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Top-down is also called __________ because the idea comes from within the company, and then feedback from the outside is sought later in the process.
a. inside-out
b. outside-in
c. long-term
d. short-term