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Author Question: For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of ... (Read 115 times)

crobinson2013

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on: Jun 28, 2018
For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Top-down is also called __________ because the idea comes from within the company, and then feedback from the outside is sought later in the process.
 a. inside-out
  b. outside-in
  c. long-term
  d. short-term


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manuelcastillo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

a


crobinson2013

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Reply 2 on: Jun 28, 2018
Gracias!

dawsa925

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Reply 3 on: Yesterday
Excellent

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