Author Question: A brand product manager needs to know if men and women hold different attitudes about her product. ... (Read 44 times)

Mr3Hunna · **on:** Jun 28, 2018

A brand product manager needs to know if men and women hold different attitudes about her product. What test should the brand product manager use?
a. Cross-tabulation
b. Independent samples t-test for means
c. Pearson chi-square test of independence
d. Paired sample t-test for means
e. Regression analysis

Question 2

Relationship marketing requires a long-term focus, while transactional marketing tends to have a short term perspective.
a. True
b. False
Indicate whether the statement is true or false